A new approach to algorithm based design

Evolving Layout is a plug-in for Adobe InDesign. It assists graphic designers in designing outstanding layouts like posters, pages, flyers, visuals et cetera. By including evolutionary strategies it generates countless alternatives of a design and thus presents a broad view of available design options.

small but powerful

EL 1 combines powerful functionality with a really simple interface which works much the same way as InDesigns »align« panel. This guarantees easy integration in everyones workflow and is fun to use.

Generating background pattern using the different methods of EL 1.

swap & mutate

There are two fundamental differing methods: swap and mutate. As it suggests swapping interchanges the items characteristics in position and size, while mutating introduces entire new values based on an extensive ruleset. Each method results in a specific kind of output and sure enough can be combined along the process.

Vast possibilites emerging by simply mutating two identical elements in position and size.

Key parameters

EL 1 processes the key parameters of every layout: position and size (of its elements). With altering just these two properties, it is capable of creating whole new compositions and finally push your layouts to different directions.

Selected items

Generally EL 1 uses every page item (or rather a random selection). However it is also capable of respecting your selection. This is very handy to alter just certain page items.


Occasionally items get grouped by eiter location, size or chance and are rearranged as a unit. An Example? EL 1 is able to identify items which are close to each other and increase/decrease its contrast of size.







Why we developed Evolving Layout

»Chance is a powerful tool in creative processes. It's our aim to make this power useable in an easy way.«

Denis Klein, graphic designer and co-founder of Evolving Layout

»To me creating a composition is rarely straightforward. It is more like turning things over and over, until it looks right. That's where EL 1 comes in handy.«

Lisa Reimann, graphic designer


Basically we offer EL 1 for 10 € per single user licence. It is valid for 24 month and won't renew itself automatically. We also have our own crowd funding approach: If you want to support us on our way to independent design tools, go for the 20 € option.

After purchasing you'll receive an email with a valid licence key. Just download the appropriate plugin from the list below, follow the install instructions and you are ready to go.

Once you click the button below, you will be redirected to paypal. However you don't necessarily need a paypal account, instead you can also use your credit card. Just click on »Don't have a Paypal account?«.


About us

We are a small team of Designers and computer scientists passionated about the intersections of our disciplines. Whenever an algorithmic pattern shows up in a designers live, we are getting our hands ready.

Besides Evolving Layout we build solutions for the integration of large data sources in InDesign to facilitate data-driven design products. Of course we also use our knowledge to automate recurrent tasks in InDesign.

If that sounds interesting to you and you need a job done, don't hesitate to get in touch with us.